Booking, client management, checkout and marketing for beauty and wellness.
Scores compare documented fit and value. They are analysis, not laboratory benchmarks, customer-review averages or vendor claims.
The review
Vagaro is a broad beauty, wellness and fitness platform with appointment-led POS and client management. The entry price is low, but buyers should calculate calendars and optional features.
Strengths
- + Booking, memberships, packages, inventory and invoices
- + Marketplace and multi-channel booking
- + Scales from solo providers to multiple locations
Limitations
- − Displayed starting price is promotional
- − Premium features and added calendars increase the monthly total
The facts
Industry rankings
What customers report
- Strong scheduling and client management
- Automated reminders help reduce no-shows
- Broad all-in-one feature set for beauty and wellness
- Add-on pricing can accumulate
- Payment and deposit flexibility concerns
- Glitches, downtime and communication customization limitations
Checked 2026-09-02. Customer ratings come from Capterra's moderated product profiles where an exact product profile exists. Ratings and counts are point-in-time observations; themes are concise editorial syntheses of recurring review topics, not quotations. A missing profile or zero reviews means insufficient evidence, not a zero-star rating. Customer ratings are never averaged or blended with our editorial scores. Read the moderated reviews.
A value-oriented choice for appointment businesses wanting broad features and marketplace exposure.